\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp\u003e近日，有市场消息称，在线旅游平台携程集团（携程，Nasdaq：TCOM；\u003c!--SECURE_LINK_BEGIN_0--\u003e携程集团-S\u003c!--SECURE_LINK_END_0--\u003e，09961.HK）即将下架此前备受争议的“\u003c!--VERTICAL_CARD_BEGIN_0--\u003e调价助手\u003c!--VERTICAL_CARD_END_0--\u003e”。\u003c/p\u003e\u003cp\u003e澎湃新闻（www.thepaper.cn）获悉，携程将自3月10日起下线调价助手功能。\u003c/p\u003e\u003cp\u003e3月6日，携程港股股价高开高走，开盘价报402.4港元/股，截至发稿最高价一度达到418.6港元/股，涨幅超7%。\u003c/p\u003e\u003cp\u003e据澎湃新闻了解，携程指出，公司此前结合行业趋势引入调价工具，初衷是助力商户优化定价决策、降低人工成本、提升日常运营效率。但在实际运行过程中，收到了来自各方的优化建议，“也充分认识到，这类在酒旅行业广泛使用的自动调价工具已不适应当前行业高质量发展要求。”\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp\u003e携程表示，率先下线该类工具，旨在减少酒店间\u003c!--VERTICAL_CARD_BEGIN_1--\u003e非理性价格内卷\u003c!--VERTICAL_CARD_END_1--\u003e，扩大商户自主定价空间与盈利水平，进一步激发商户提升服务投入与服务质量的意愿和能力。\u003c/p\u003e\u003cp\u003e去年9月17日，郑州市市场监管局发布公告，依法对携程旅行网运营主体进行行政约谈。澎湃新闻此前报道，被约谈的主要原由与平台的“调价助手”功能相关。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp\u003e事实上，早在去年5月，就有酒店商家在多个投诉平台和社交平台上反映多家OTA（在线旅游平台）的类似功能。\u003c/p\u003e\u003cp\u003e此前，多位在线旅游平台的人士在接受澎湃新闻的采访时表示，“调价助手”设计的初衷是为了避免出现“bug价”，“调价助手”会根据市场价格来自动调整酒店价格，以避免出现过高或过低的价格。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e不过，也有业内人士认为，如果“调价”功能针对的是“竞品”价格，那则可能会造成企业间的不正当竞争。另一方面，若对酒店商家而言，“调价”功能无法关闭或退出，也是违反了相关法律法规。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp\u003e旅游酒店行业资深高级经济师、独立分析师赵焕焱此前在接受澎湃新闻采访时表示：“酒店业主是服务主体，他们的意见应该重视，毕竟定价权是属于主体的。”而对于“调价”功能是否能更好地促进酒店行业和旅游行业的发展，赵焕焱认为：“新的措施必须经过实践检验，只有各方面都能够接受的才能够有效实施，根据实践情况不断改进是完全必要的。”\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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